News & Events

Due the coronavirus scenario, the fashion industry is currrently studying how September fashion weeks are going to be. Although doctors and experts believe that the situation will possibly be under control until the summer, social distance will still remain for a period after the pandemic....

Emerging brands are quickly feeling the economic impact that the coronavirus crisis brought to their businesses. The global lockdown put supply chains, offices and stores on near-total pause. Some small designers are starting to consider abandoning the production of their fall collections, to protect their...

Inbound Marketing is a set of strategies with the aim to attract and convert customers without going after them. The point is exploring channels such as search engines, blogs and social networks to be found. The math is simple: a website without visits does not...

China's fashion accessories market is showing a high-speed growth, according to date from Statista. The country has experienced an exorbitant economic boom in recent years. People achieved a very impressive purchasing power and they are willing to buy fashion accessories from well-known international brands, since...

According to data from McKinsey, companies that manage to personalize the customer experience across physical and digital channels can achieve a 5 to 15% revenue increase. In the current moment of coronavirus outbreak, many consumers around the world are stuck at home, browsing online stores....

Coronavirus is spreading around the world at an alarming rate, causing market disruptions in sectors from retail to tourism. If we talk especially about the luxury fashion market the most optimistic forecast is that the situation will return to normal trading conditions only at the...

The coronavirus outbreak brought more than an economic crisis. In China, it is becoming a turning point for a society's change of thinking on issues such as women's rights. According to the Global Gender Gap Report of the World Economic Forum 2020, China ranked 106th...