Blog & Events

“If you buy cheap, you perpetuate the idea that other people are paying for it”, Redress founder Christina Dean discusses the sustainable fashion industry and Greenswashing We sat down with Christina Dean, the founder of Redress, an environmental charity that aims to “prevent and transform textile waste to catalyse a circular...

Nowadays, web-based marketing is the primary strategy to generate awareness among millennials and Gen Z. In lieu of the social media influencers and bloggers that are popular within the Western hemisphere, China has developed its very owncomunity of influencers—KOLs, or Key Opinion Leaders. For more...

What is a KOL? KOL stands for Key Opinion Leader—Baidu defines these figures are people who have technical knowledge in a particular field, and leverages their knowledge to blog and subsequently promote certain brands or products[1]. If this sounds familiar to you, it’s probably because KOLs seem...

Sustainable fashion is becoming a household topic—perhaps because we are moving further towards the point of no return. The fashion industry is the one of the largest contributor to environmental pollution, and the public was beginning to acknowledge it.  Not only is the general public more...

We have an exciting piece of news to share with you! Do It-Ideas Into Things has decided to change its name to Here Create.  Although they started as Do It- Ideas Into Things, their decision to rebrand stems from their desire to create a brand that...