HERE & NOW

Entropy is a thermodynamic quantity, commonly associated with "disorder" or "randomness". It measures the degree of molecular freedom in a system. According to the 2nd Law of Thermodynamics: "in a thermally isolated system, the measure of entropy must always increase over time, until it reaches...

The coronavirus outbreak brought more that an economic crisis. For the Chinese it is already a social and psychological issue. Due the current scenario, brands that are willing to face its consequences must consider the fear experienced by these consumers. Their sentiment will represent a...

Chinese New Year, otherwise known as Spring Festival or Lunar New Year, is just around the corner! This year it falls on 25th January and, according to the Chinese zodiac which features a 12-year cycle with each year represented by a specific animal, it will...